TVC / Maybelline NYC / 2020
Maybelline Hybercurl Mascara
Overview
Promise by Effy launched lab grown diamond engagement brand. It celebrated special milestones while caring for quality and craftsmanship.
Associate Creative Director: Sarah Powell
Copywriter: Isabel von Fluegge
Photographers: Ingmar Chen & Ryan Jenq
Model Casting
Styling Board Creation
Image Selects & Cropping
Retouching Feedback
Print Production
Responsibilties
