For our fall campaign, theme was “Jewelry that Evolves with You”. We wanted to encourage our audience on layering and stacking pieces to reflect the seasonal transition. We drew inspiration from the textures of home—soft sofas and cozy fabrics—paired with autumnal tones to create a warm, familiar atmosphere. All shots were captured to mimic natural light, and products were placed in a way that felt lived-in, not staged. The goal was to create visuals that felt real, relaxed, and true to everyday moments.

Creative Director: Kristie Lee
Copywriter: Liz Kim
Photographer: Adam Frielander
Videographer: Nina Gofur